The SEO Ledger

Why Some Backlinks Stay Unindexed and What You Can Do About It Building backlinks is a core part of SEO, but a link only helps your rankings if Google has actually found and stored the page that contains it. Many SEO professionals put serious effort into acquiring links, only to discover later that those referring pages never made it into the Google index. The link exists, the page is live, but Googlebot either never crawled it or decided not to include it in its index. Un